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Steve Ganster is managing director of Technomic Asia. He has 27 years of experience in international market strategy consulting primarily in Asia. He has assisted 150 multi-national firms in their assessment of opportunities in Asia and their resultant business strategy development.

From bases in Singapore and Shanghai, he has worked in China and has supervised Technomic’s office in Shanghai for 10 years. His expertise is focused on helping western companies develop growth initiatives to profitably enter or expand in China either through organic strategies or acquisitions.

He is the author of the recently published book “The China-Ready Company”. Prior to joining Technomic in 1978, he worked for Sullair Corporation in international marketing and sales. Ganster has an M.B.A. from the Garvin School of International Management (Thunderbird) in Arizona.

In part one of a three-part Q&A, Ganster sat down with international expert Michael Muth to discuss how to approach the opportunity of expanding your business to China. 17 January, 2006

In part two of a three-part Q&A, Ganster sat down with international expert Michael Muth to discuss the differences between the U.S. and China. 24 January, 2006

In part three of a three-part Q&A, Ganster sat down with international expert Michael Muth to discuss what makes a company ready to approach the Chinese market. 7 February, 2006


This site was last updated 3 August, 2010

 

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