home about clients interact markets partners publications services
 

   Missing: Microsoft Office Web Components
 
This page requires the Microsoft Office Web Components.

Click here to install Microsoft Office Web Components..

This page also requires Microsoft Internet Explorer 5.01 or higher.

Click here to install the latest Internet Explorer.
 

 Information Technology/Computer Software

USD millions 2005 2006 2007
Total Market Size 146 168 195
Total Local Production 57 72 93
Total Exports 25 35 50
Total Imports 114 131 152
Imports from the US 85 98 119

Note: The above statistics are based on market research and advisory firms’ (IDC, PAC, etc) reports, EITO publications and unofficial estimates.

The Romanian packaged software market continued to expand with annual growth rates of over 15%, reaching USD 168 millions in 2006 (+15%) and an estimated value of USD 195 millions in 2007 (+16%). Software represents only 12% of overall IT expenditure, and the market volume is still low when compared with other Central-Eastern European countries or with EU-27 average. However, the Romanian software market is one of the fastest growing in Europe, fuelled by a rapidly growing economy, high levels of foreign direct investment and modernization of infrastructure aimed at aligning the public sector with EU standards and norms.

Imports cover 70% of the local software market and more than 3/4 of all foreign software products in Romania are American. Practically all internationally well-known software producers are present on the Romanian market. At the same time, local software companies are increasingly involved in packaged software development, especially in ERP/EAS, antivirus, e-health and e-learning areas. A number of Romanian software products have gained success on the global market, generating substantial levels of sales or winning awards at an international level (BitDefender/Softwin security and antivirus product, Siveco's AeL eLearning platform, the Intuitext/Softwin e-learning suite or TotalSoft and Transart's ERP solutions).

In the last three years, multinational IT vendors and foreign investment funds made a number of acquisitions of, or investments in, Romanian companies. These include Siemens SBS' and Ness Technologies' acquisitions of IT service providers Forte and Radix, investment by Intel Capital in Siveco Romania, TechTeam Global's purchase of offshore development specialist Akela Informatique, Adobe's acquisition of InterAKT, investments by American and European funds in TotalSoft, UTI or Romsys and many others. Recently announced are the acquisitions by groups of investment funds and angel investors of minority participation in Axigen/GeCAD and BitDefender/Softwin.

Best Products/Services
Systems software and development tools market segment accounts for more than 50 % of overall local software expenditure and is dominated by US vendors Microsoft, Oracle and IBM. In December 2007 Microsoft announced more than 100.000 Windows Vista licenses sold in Romania.

The enterprise application solutions market is mainly represented by EAS (Enterprise Application Systems) with a value of USD 53 million in 2006 and a 17,5% year-on-year growth, according to IDC. The top three vendors (SAP, local player Siveco and Oracle) captured 65% of the Romanian EAS market. The large corporate and the government sectors are still the biggest spenders on EAS, but the market is progressively expanding into the small and medium-sized businesses segments. The top-selling EAS modules are the resources management and core functionalities, but an increasing demand is noted for more complex applications like customer relationship (CRM), supply chain (SCM), or business analytics, which are expected to grow rapidly in the next years. The largest vertical EAS spender in 2006 was the combined (process and discrete) manufacturing sector, followed by retail and utilities.

Spending on content and document management solutions (some USD 8 millions in 2007) is largely confined to the government and financial services sectors. The security software market (less than USD 15 millions in 2007), now dominated by Anti-Virus, and firewall/VPN software is changing with significant growth in the 3As (Authentication, Authorization, Administration) application sector. The market for applications related to technology management is still in an early stage of development.

Opportunities
Higher spending on software applications is expected in the next two years, driven by economic growth and companies' efforts to improve business process efficiency and regulatory compliance and to compete in the EU marketplace. Another growth-generating factor will continue to be the government-supported implementation of such large IT projects as the development of information systems for public administration at both local and national levels and the expansion of e-government and e-commerce. Functional markets providing the best opportunities in the next period include EAS, BI, CRM, SCM, security, e-health and e-learning. Verticals like utilities, government, retail, manufacturing and telecommunications will continue to grow significantly.

Internet users 1,000,000
Internet Users Rank 50
Internet Users Date of Information 2002
 Telephones - mobile cellular 645,500
Cell Phone Rank 55
Cell Phone Date of Information 1999
 Telephones - main lines in use 3,777,000
Telephone Rank 40
Telephones Date of Information 1997
GDP - real growth rate(%) 4.5
Growth Rank 57
Growth Date of Information  2002 est.
GDP - per capita $7,400
GDP/pc Rank 96
GDP/pc Date of Information  2002 est.
GDP $166,000,000,000
GDP Rank 43
GDP Date of Information  2002 est.
Population 22,271,839
Pop Rank 50
Pop Date of Information  July 2003 est.

This site was last updated 6 March, 2009