(Statistics are unofficial estimates in millions of U.S. $)
2007 Import Market Share (percent for US and Major Competitors): U.S. 67.6%;
Singapore 7.0%; Switzerland 5.8%; Japan 4.0%; Hong Kong 2.7%; Chile 2.5%; Mexico
2.1%.
Internet related activities constitute the principal driver of demand for information and
communication technology. The development of this market is the consequence of
increasing preferences for fast speed and greater data transmission capabilities.
Best Prospects
The figures below represent each product’s share of Peru’s total imports in this sector.
HTS Code
Description
%
8471300000
Portable digital automatic data processing machines, weighing
not more than 10 kg. consisting of at least a central processing
unit.
29.4
8471500000
Digital processing units other than those of subheading 8471.41
or 25847149, whether or not containing in the same housing
one or two of the following type of units: storage units, input
units, output units.
25.8
8471700000
Storage units
22.1
8471609000
Other card key and magnetic media entry devices
6.4
8471490000
Digital processing units entered in the form of systems
5.3
8471602000
Keyboards
3.3
Peru’s Internet market has grown rapidly in the last several years and according to the
Supervising Agency for Private Investment in Telecommunications (OSIPTEL) there
were 1,028,755 Internet subscribers by the end 2006, an increase of 23.5% from 2005.
The number of installed broadband connections is expected to surpass 535,000
connections by the end of 2007, which would represent an annual growth rate of11%.
The major providers of Internet service in Peru include the following firm’s:
ADSL: Telefonica of Peru (with a near monopoly and 90% market share).
Dial Up Access: Telefonica Companies, Americatel Peru, Terra, Qnet.
Cable/MODEM: Telefonica Multimedia, Global Star com.
Dedicated lines: Nextel, Telefonica Companies, Telmex Peru, RCP Infoductos.
Wíreless Access: Telefonica Moviles, Nextel, Global Star.
Peru’s PC market is dominated by machines utilizing the Windows NT operating system,
which account for about 72% of the market. Approximately 40% of computers in use in
Peru are locally assembled from components by computer technicians. It is estimated
that 90% of the software utilized in the country is “pirated”.
Opportunities
A number of Government programs to enhance public access to the Internet should aid
in bolstering demand for computers and equipment. These include the “One Laptop per
Child” (OLPC) program being jointly implement by the Government of Peru and nongovernmental
organizations. The plan intents to give three million portable computers of
low cost to developing countries. Implementation of this program began in Peru in
September 2007, when 50 students in the rural area of Arahuay were provided with
Internet access.
During 2008, Peru’s Private Investment Promotion Agency (PROINVERSION), by
means of public bid, will select the operators to implement a number of different
communications development programs. Program “Internet Rural” will offer Internet
access to 1,050 localities, benefiting 498 districts with an approximate investment of $9
million made available from the resources of the Ministry of Transport and
Communications. The “Rural Broadband at National Level” program, whose objective is
to offer services communications to more than 2 million persons distributed across 23
departments, will invest approximately $17 million. The selected operator will be
required to provide connectivity for three services (access to Internet, public telephone
service and residential telephone service).
