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Computers and Peripherals

USD Millions 2004 2005 (estimated) 2006 (estimated)
Total Market Size 700 910 1,091
Total Local Production 280 364 436
Total Exports 0* 0* 0*
Total Imports 420 546 655
Import from the U.S. 170 221 265

Note: The above statistics are unofficial estimates.
* Negligible amounts, if any

In addition to the figures listed above for the imports from the U.S., a considerable
amount of indirect imports enter Indonesia through Singapore. Several U.S.
manufacturers such as ATI, Cisco, Hewlett Packard, Intel, Maxtor, Seagate, and Sun
have manufacturing plants in Asian countries from which products indirectly enter the
Indonesian market through intra-Asia distribution channels.

Indonesia’s computer market has a positive outlook for 2007. Total PC sales in 2007
are expected to reach 2.0 million units or about $1.4 billion in value, a 20 percent
increase from 2006. Private companies are the main PC consumers, accounting for 71
percent of sales. Governments took a 17 percent share, followed by individual
consumers at 9 percent and 3 percent for the educational sector.

Imports dominate the Indonesian PC market, with HP, Compaq, Acer, IBM, Dell and
Toshiba the leaders. While locally assembled PCs from imported components, such as
Zyrex, Mugen, Wearnes, Access, Indopc, dominated the non-business market, with
about 65 percent market share in 2006, this figure has remained stable in recent years,
reflecting improving quality. The top six brands account for 32 percent of the market, led
by Compaq, Acer, Hewlett-Packard, IBM, Zyrex and Mugen. Most of the local PC
brands use imported components such as: Intel based processors (assembled in
Malaysia); Memories/DRAM from Korea, Taiwan, Japan and the U.S.; motherboards,
mice keyboards and peripheral cards mainly from Taiwan and China.

Best Prospects/Services
An increasing number of ultra lightweight notebooks have recently emerged in the
Indonesian market as the most coveted travel companions. This type of notebook is
mostly use by corporate executives as they tend to travel more frequently and want
lighter computers. Several local notebook vendors indicated that prospects for the
notebooks market look good in the next three years.

Storage products are predicted to have a 40 percent gain in Asia Pacific, including
Indonesia. American brands such as HP, EMC and IBM are leading players in the
storage market, followed by HDS (Hitachi) of Japanese. Other US players also strong in
this market include Sun Microsystems and Dell.

Opportunities
Indonesia’s Computer market offers great potential for US companies. PC’s and Internet
Servers and associated equipment offer the best prospects.

Internet users 4,400,000
Internet Users Rank 22
Internet Users Date of Information 2002
 Telephones - mobile cellular 1,070,000
Cell Phone Rank 43
Cell Phone Date of Information 1998
 Telephones - main lines in use 5,588,310
Telephone Rank 26
Telephones Date of Information 1998
GDP - real growth rate(%) 3.5
Growth Rank 18
Growth Date of Information  2002 est.
GDP - per capita $3,100
GDP/pc Rank 149
GDP/pc Date of Information  2002 est.
GDP $663,000,000,000
GDP Rank 16
GDP Date of Information  2002 est.
Population 234,893,453
Pop Rank 5
Pop Date of Information  July 2003 est.

Greetings from a small island in northern Indonesia


This site was last updated 6 March, 2009